Naji Atallah leads the Construction and Manufacturing industries for Autodesk across EMEA Emerging Countries. He focuses on defining the regional vision for the industries, cultivating and sustaining the firm's relationships with strategic industry leaders and associations as well as enabling regional designers, builders and makers to innovate through the use of technology. He evangelizes purposeful digital transformation as a roadmap for companies to make more with a less negative impact on the plant necessary to sustain the demographic changes of the future.  

His research interests focus on advanced technologies such as Generative Design and the effect of those technologies on the design process and outcomes. He is a peer-reviewed published author on the topic. 

 Naji has been in the engineering technology sector for nearly 20 years. Prior to joining Autodesk in 2013, he served as the Middle East Regional Manager for AVEVA Solutions and as a Project Engineering Lead for Petrofac. He holds a Master’s Degree in Mechanical Engineering from the American University of Beirut, Lebanon.